The Reviews Are In – The Vigilant Fundraiser is an Indispensable Reference Book
The Vigilant Fundraiser – Review by J. Patrick Ryan, Senior Partner, Skystone Partners
The Vigilant Fundraiser is an amazingly solid presentation of each of the twelve topics that make up the core curriculum for all those who aspire to be great fundraisers. It is so well organized and presented that it is destined to become a virtually indispensable reference book, right up there with Harold J. (Si) Seymour’s classic Designs for Fund-Raising.
George Stanois has enlisted twelve leading fundraising practitioners to join with him as they cover each of the core areas – starting with how non-profits should effectively present their case for giving and then proceeding to address each of the other fundraising strategies that make up what they consider to be essential best practice activities. The secret to the book’s appeal is that George and his partners present each topic so clearly, using an easy to grasp format that makes The Vigilant Fundraiser a virtual fundraising how-to-do-it guide. They don’t get side-tracked with ponderous stories, psychological analysis or philosophical rants. There are no lengthy distractions; instead they present the essence of each topic, but fully developed, straight-forward and easy to read.
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It is what will make this such a welcome reference aid for the relative newcomer and veteran alike. Indeed, with nearly forty years of experience helping non-profits to achieve fundraising success, I am quickly finding occasions to refer to it as an aid when discussing – with both professional colleagues and volunteer fundraisers – exactly what, when and how to move forward. I predict that I’ll not be the only one that will keep their copy handy and refer often to its presentation of the essentials that contribute to fundraising success.
