What is vigilance?

Vigilance is associated—but should not be confused—with meeting a fundraising target. While it does take a certain amount of vigilance to crack that goal of, say, one million dollars, the truly vigilant fundraiser is one that is constantly on the lookout for opportunities to support an organization’s long-term sustainability.

Seasoned fundraiser Jim Watson often advises clients to “plan your work and work your plan.” Vigilance means having a keen sense of when to push boundaries or try something new, but always using your strategy’s clear mandate to drive those decisions.