Special Events are considered part of an organization’s overall fundraising strategy. That you decide to host a special event really depends on your particular organization: its mission, values, vision and culture. Given your organization’s purpose and reason for being, is hosting special events imperative to raise funds? Or would an event be a novelty, something that your organization has yet to attempt but is now considering? Only you can decide what is appropriate for your organization.

A special event is a fundraiser, but it is also a public relations exercise. If you decide to host an event, you must do everything in your power to make it a success. It should make more than just money for your organization’s coffers—it should make a positive impact on the community.